Marketing Products Through Advertising

Advertising is the art of promoting the sales of goods or services based on a market selection. It is affected through various media, particularly through newspapers, magazines, radios and T.V. services and bill boards along the highways. Advertising affects the market in one way or another. Expenditures on advertisements amount to large sums of money and they are rising every year.The fact that expenditures on advertising are increasing from year to year indicates that advertising is important to market a product or services. As a country becomes more industrialized and as competition in business becomes keener for the firms, marketing strategy through advertising will become more important and expenditures on advertising will rise.Advertising is regarded as “the life-blood of marketing” simply because it gives information to prospective consumers of the goods or services which are made available in the market. It tells a group of selected market of the existence of a new product or of new uses for or new or better qualities of an existing product, or reminds a market of the existence of a product. Without such information given through the various advertising media, the prospective market may not be aware of the existence or the uses of a product and the producer may not be able to sell it. A product that is not sold or cannot be sold is of no value to the producer and to the selected market. Therefore, it is obvious that informative advertising is very important to a firm or to an industry and is also important to consumers and the market at large.

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Generally, advertising as practiced by most firms is competitive rather than informative in motive. This is particularly true where there is a great deal of product differentiation brought about by the practice of branding a product. A firm advertizes mainly because it wants to push the sales of its products. When its products are differentiated from the products of other firms by just its brand, then it hopes to increase the sales of its branded products to their selected markets. It can do so by marketing, through advertising techniques, to create a special image for its brand of products and to build up brand loyalty for its products to a given markets.Once customers’ loyalty for its brand of products is established, the demand for its products will be less price-elastic and it is able to make some monopoly profits to a given specified markets. Competitive advertising, as we can see, is wasteful. Experts may tell us that there is no real difference, physically or chemically, between different brands of a product.Whatever difference there may be between two brands is strictly psychological in nature built up through large sums of money spent on marketing through advertising campaigns. It can, therefore, be argued that the consumers would benefit more if firms spent less on competitive advertising and passed on their savings to consumers in the form of lower prices or in the form of genuinely better quality products obtained through more research which could be made possible with savings from unnecessary marketing activities.

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However, it can be counter-argued that competitive advertising may not be a waste after all, because very often a consumer derives extra satisfaction from owning or consuming a widely-advertized product. Since he obtains more satisfaction, the higher price which he has to pay for the product because of the advertising is, therefore, justified.Further, it can be pointed out that because of the large amount of revenue from marketing activities through advertising, newspapers and magazines are sold more cheaply to readers and they are within the reach of more people and, further, radio and T.V. stations are able to produce or buy better or more programs. Also, the advertising industry itself gains with more jobs created for the market community.In conclusion, it can be said that one cannot deny that marketing trough advertising is the life-blood of industry. But it is really difficult to conclude that it is a waste of economic resources because much depends on one’s judgment of what is good or bad for the society.

Tips to Sell Your Retail Products Quickly During Peak Season

The holiday season is here and it is consequently peak season for most retailers. This is a period that you need take into account, literally and figuratively. You have stocked up on the popular retail products and gift ideas to meet the demand so now you need to get them to the customers.Here are a few tips on how to sell your retail products during this peak season.Design a captivating advert. Decide on which products you want to sell and create an advert highlighting the different products. Don’t put plenty of products on one advert. Choose one product which has the main feature on it and design a fun concept around the product that is eye catching. Ask your staff to get involved. This will make them feel more valued and will motivate them to sell your products. If you have an advert filled will a dozen products, your customer will lose the focus of the advert and will just glimpse past it. You need to grab their attention within a second. If you have plenty products, then rather design an advert for the main product in each category. This will draw your customer into the store, then they’ll see your other range and purchase more than just what they came in to the retail store for. You could also find out from your wholesaler if they have designed any adverts that you can adapt for your use.

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Market the advert. There’s no use designing the advert and you don’t market it. Market it in numerous media depending on your budget. Use social networking to get your advert out in the market quickly. Use this media often. You can also advertise in magazines and local newspapers. The more you advertise, the larger audience you’ll reach.Run special promotions. Decide on in-store promotions such as 20% discounts or buy one get one free specials. Then advertise these to your customers to attract them to your store. The more promotions you run, the better the possibility of more people coming to your store. They will then tell their friends and we all know that word of mouth advertising is the best method of marketing.

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These are a few tips that you can use to market and promote your retail products to your potential customers. Meet with your staff and come up with some fun ideas for the festive season, spruce up your store and start selling those gift ideas to your customers.

Perforate Your Market With Successful Advertizing

Are your marketing strategies ripping holes in the fabric of success? A Gaping Ad Strategy lags in the marketplace and leaves your Advertizing Campaign hanging out in the cold wet air hoping for a nice breeze. Perfect your Advertizing Campaign with Marketing Strategies that Sing the Melody of Success.Remember those jingles from television marketing, the ones that got stuck in your head, bogging you down for days, making you wish you had whatever product they sold. I remember eating lunch one day at school and humming the marketing tune of a name brand chip wishing I had one. When a friend popped the top on her can on chips a few minutes later, I nearly cried I wanted one so bad. And no, you can’t eat just ONE of those either.

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Dominate their Thinking Process.A successful advertizing campaign will dominate the minds of your readers, listeners and viewers with your products. They won’t be able to go through the day without your specific product. No Generic “Look-A-Like” will do – it must be you!Leave Out Strategic Information.The most effective Advertizing Campaigns tell only half the story. They promote the product, give enough details to drag the reader back to the website, demand action from the reader and focus the readers need on your product. Effective advertizing leaves the reader needing more information so they will follow the call to action to get the rest of the story.

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Tell them You Know the Solution.Your reader must believe that your product is the solution to his problem. No matter what the problem, the promise of a solution brings the reader to your call to action. Don’t lose them now! The objective is give them proof you have the solution, then sell it to them.Are you making the most of your Advertizing Campaigns?

Recipes For Facial Masks Are Better Than Chemical Products

Most teens and some adults as well, suffer from acne problems a lot. It can cause self esteem problems for those just growing up and having to deal with peer pressure. In older adults, it seems to be an embarrassment, because of the myth that it only happens in teens.Aside from acne, dry skin can also be a real problem. It can make the skin look much older, much sooner than it should be.The skin has the ability to keep us free from bacteria and other things that can cause us serious problems. We want to take care of it so it can work as designed.Most of the time, pharmaceuticals products are the answer so we go to the nearest store to get some of the more advertized product. These may work sometimes and sometimes they do not. Of course, the reason is that we are all individuals and some things work better for some than others. A better to deal with these issues and more is to create beauty treatments with the use of natural ingredients.

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Why you should go for it?Truth be told some of the chemicals in commercial products create skin rashes and react with the skin to produce many other problems. The skin function to keep out harsh elements from the body. Putting more chemicals on the skin does not necessarily help the skin to accomplish that.Natural ingredients work with the skin naturally so that they are not likely to produce unwanted reactions. Most of these recipes cost far less than the commercial ones. In most cases, you have the ingredients right there at home, in your kitchen.You can’t be too sure ofthe chemicals contained in some of the commercial products you see advertized but with natural ingredients you are 100% in the know what is in your product. Many of them are normal foods you eat. So they work naturally with the body to produce natural results. Best of all they work with all skin types dry, moist and what have you.

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Sometimes the body rejects those products, that aren’t natural. That means allergic reactions and rashes. Most natural products contain natural actives and do not as a rule react with your body.The problems associated with skin are natural. It makes lots of sense to use a natural product to cure the problem. Many of the pharmaceutical companies have recognized this and have included natural ingredients such as honey in their products.Finally, natural recipes are much cheaper. In most cases, you’ve eaten some of them recently.

Cheap and Cheerful Without Being Cheap and Nasty

The difference between some promotional items and desktop advertizing gifts is not a whole lot; in truth, in the cheap and cheerful segment they’re pretty much all the same.Nevertheless, for many individuals, there exists an important difference between advertizing giveaways and, say, corporate business gifts. In truth, one can be considered low cost and basic whereas the other, although not inevitably costly, is certainly much more of a gift than an advertizing item.Likewise the big difference between advertizing giveaways and corporate gifts is fairly obvious since the corporate gift is unquestionably more prestigious than any simple advertizing give away. Still further towards the top of the gift range is the executive gift with all its connotations of wealth, prestige and affluent circumstances – or it ought to be! Notwithstanding this, a look at any run-of-the-mill business gift catalogue displays a noticeable discrepancy between your concept of an executive gift and the brochure publisher’s idea.

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However, it’s a fact that cheap advertizing giveaways exist to market an organization and its products. To this end there are a range of products that make this happen whilst still maintaining their standards for ethical giveaways.Desktop Advertizing GiftsNumerous office consumables fit this grouping and include a range of coasters, mouse mats and other computer items, ceramic and plastic mugs, note pads, pad blocks, along with pencils, pens and measuring instruments (rulers) – not forgetting letter openers, paper clip holders, post-it notes, staplers, erasers, highlighters, message holder and pen pots. All these are fairly low priced desktop advertizing giveaways; and none the worse for that.Other Advertizing Give AwaysAway from the desk and outside the office there is plenty of scope to use inexpensive advertizing gift products such as air fresheners, ice scrapers, plastic key fobs, fridge magnets, plastic bottle openers, glove-box sewing kits, glove-box shoe polishing kits and toothbrush sets – amongst others.It might seem that many of these items are distinctly low grade stuff – and so they most likely are but, year on year, they enjoy excellent sales and are obviously successful.Advertizing Gift Writing InstrumentsAnd then, not surprisingly, there is the ubiquitous advertizing pen starting at just a few pence it simply keeps on going up the price scale. How much do you want to spend – 20c, 30c or 40c? Whatever figure you come up with there will be a pen in the price range to suit you. Another ploy is to use pens in the shape of a product which is why an advertizing pen shaped as a football, a coke can, a ski, a cricket bat, a baseball bat, a beer barrel and other product related objects are always popular.

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To add grist to the mill, copywriters keep on coming up with new twists on old themes. Every year there are new translucent colors, frosted barrels, clear finish, bubble finish, big pens, little pens, see-through pens, bullet pens, capsule pens, frozen pens, glacier pens, extra sleek pens and chunky pens – and that’s before you get on to pencils with their propel, repel and expel mechanisms.Pick up any business gift catalogue and scan the 25 page selection of “writing instruments” and realize that this is only a modest part of the available advertizing gifts – truly a remarkable market.

Do Your Adverts Get You More Sales?

Philadelphia retailer and US Postmaster General, John Wanamaker, once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”If you’re spending $10,000 a month on advertising $5,000 is going straight down the tubes. That wastes $60,000 of your hard earned cash every year. Money you could spend on better, more focused marketing.Imagine if you could work out which half works and spend only on that half. The good news is you can. All will become clear in a little while.Types of AdvertisingIn the meantime let me explain how advertising works.Broadly there are two types of advertising. One is Branding and Positioning (BAP) and the other is Direct Response (DR) advertising.Branding and Position Advertising Branding and Position concentrates on getting the company’s name, or service or product continually at the forefront of its customer’s minds. As you can imagine this needs continual advertising activity and can cost megabucks. Companies doing this type of advertising include British Airways, Nike and MacDonald’s.These are all major companies and everyone already knows their name and what they stand for.Why do they do it?The simple answer is that they’re in a highly competitive market. They want to retain their large market share by ensuring that the most recent ad a prospect remembers is for their service or product. So when they’re thirsty it’s a Coke. If they’re hungry it’s a Big Mac if they want to fly they choose the World’s favourite airline.Picture the mountains of money that go towards that aim. But picture too the accountants horror – they don’t know which campaign makes a profit.

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Profit is the one thing that tells you if your campaign is working. If you know your ad makes more revenue than it costs to create, run and service you’d keep running it wouldn’t you?Unfortunately Branding and Positioning (BAP) advertising can’t be evaluated. You just don’t know whether it’s worth doing or not. How do you know which advert finally persuaded your prospect to do business with you.Interestingly Bill Bernbach one of the founders of modern advertising said that, “Advertising doesn’t create a product advantage. It can only convey it.”So why bother doing BAP advertising?Probably because advertising agencies are happy to use BAP advertising for almost any company. Any slowdown in sales can’t be attributed to their adverts. Any increase is claimed to prove the advert is working.In reality you don’t have a clue.Former Canadian policeman turned fabulously paid copywriter John E. Kennedy coined the phrase, “advertising is salesmanship in print”.Would you tell a salesman to go see a prospect and to strip customer oriented benefits from their presentation? Also would you tell them not to ask for the order? You’d be laughed at and if you insisted you’d probably go out of business and certainly lose your salesmen.BAP advertising does exactly that to your customer.Direct Response AdvertisingIn contrast Direct Response (DR) advertising is able to directly relate a specific advert to an increase in sales. Or alternatively highlight a problem ad that needs fixing.This type of advertising seeks to inform the prospect as to how your product or service improves their life, rights a wrong or smoothes a problem. Additionally, DR advertising almost always asks for a response. Either to call in to buy immediately (unusual), to get a free sample, free report, free voucher, free experience or other intermediary step before buying the target product.Imagine the calls, letters and emails you can get from advertising that encourage your prospects to take action to contact your company immediately. You get to see whether the campaign is working. That means you can step in and tweak it if it’s not.But it also allows you to test different aspects of your advert to try and increase response further. So for instance you could run two adverts with the headline changed on one, or a different offer on one or a free-phone number against a geographic number.You can see how every single word and picture in your advert performs. Doesn’t that just feel better? You’ve control over your spend and the customers who are bought for your advertising dollar.Why don’t people use Direct Response every time?There are many people who would agree that DR advertising is the right way to advertise. But they still don’t do it.Why?Usually the reason is simply one of ego. Direct Response adverts don’t tend to be pretty or to win the Cannes Advertising Lions awards. If you’re the head of the company or you’re the director of sales imagine how tempting it is top run ads that might win awards…You already have sales coming in. Running a BAP advert will still get sales coming in. And you might win that Lion at the Cannes awards for best advertising.You’re fooling yourself if you think it’s for any other reason. Because almost without exception Direct Response adverts will pull more sales than BAP adverts.

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Yet many advertisers don’t realise it. They’re convinced that an advert has to look “professional” to sell. WRONG!Do you want more sales?If you do, and I’m sure you do use the following steps:Step 1: Learn how your products relate to your users. Which emotions, feelings and beliefs does it generate or speak to?Step 2: Assess the best way to convey that to your ultimate user.Step 3: Do the newspapers/magazines/radio/tv channels you’ve chosen to advertise in get read by your preferred prospects?Step 4: Check and test each ad with a single entry in your chosen media. (Do not run ad series until you’ve tested the pulling power)Step 5: Buy the smallest display ad possible. Then each time it makes money buy the next size up until it starts to lose money. Then go back to the last one that made money – the optimum size.Step 6: Continually run split tests to find the best pulling direct response for your productStep 7: Use some of your advertising saved to buy other means of marketingThe Internet to the rescueThere’s no doubt that the Internet leans more heavily towards direct response. You can easily do split testing of web pages and components of web pages. You can see how many people are attracted to one offer compared to another and you can do it almost in real-time.And yet there are still people who do Branding and Positioning advertising, when there’s no need.