Create Facebook Adverts That Convert to Real Customers

Even though Facebook Advertising was launched in November of 2007, it’s only in the last 12 months that companies have realized how powerful these as adverts are with the ability to reach their true target market. Companies can use the adverts to attract new clients and customers and retain existing customers. Facebook has increased its user base to over 800 million. Did you know Facebook’s fastest growing demographic users are aged 35-54?This article aims to tell you how to create, submit and get your adverts accepted by Facebook. What are the Differences between Facebook Adverts and Google AdWords? Both need keywords but with Facebook you can target your audience more accurately than any other online advert network making Facebook Adverts unique.How? I hear you ask. When people create their Facebook account they add their personal information, therefore you can use demographic information such as:

(adsbygoogle = window.adsbygoogle || []).push({});
1. Location (Country, State/Province, City, even University)
2. Sex
3. Age
4. Education level
5. Relationship status
6. Interest in competitor Fan Pages
7. Work place
8. Specific keywords relevant to their interestsIt’s very precise and gives you a great head start. Google AdWords limits you to a keyword only search which means you can only target users by their interest at a specific moment in time. Your advert is only good for a single search experience – not for building a fan base and there is no viral component.With Facebook Adverts you are marketing to people based on their interests, activities, job titles, groups, location and favorite pastimes such as TV shows, books, and movies. Facebook adverts are demographically targeted not keyword targeted therefore conversions can be lower than Google AdWords which has the advantage of timing and consumer intent. What do we mean by this? A customer searches with a keyword, your Google advert is positioned to reach that person at precisely the right time – while they are thinking about your product or service.Facebook is ideal to advertise to specific certain demographics. For example, if you’re selling products for Valentine’s Day you could easily create adverts that specifically target men vs. women and married vs. single and so on. The key is to target your audience clearly and timely.

(adsbygoogle = window.adsbygoogle || []).push({});
It takes a while to get to know how to use the platform effectively. Some businesses hire a professional to get it going and to show them how to really get the best out of Facebook. However, if you want to do it yourself then expect to invest some time and energy into getting to know the system to get the ball rolling.Give your fans an offer that is appealing and present exciting message about your brand, after all your Facebook Advert is there for you to connect with people. As always, first impressions count and a Facebook fan can be a precious asset in terms of buying products and encouraging others to as well. To get the results you want make sure you focus on giving your fans what they want; good deals, visually attractive landing pages and a positive message. Happy Socializing!

Marketing Products Through Advertising

Advertising is the art of promoting the sales of goods or services based on a market selection. It is affected through various media, particularly through newspapers, magazines, radios and T.V. services and bill boards along the highways. Advertising affects the market in one way or another. Expenditures on advertisements amount to large sums of money and they are rising every year.The fact that expenditures on advertising are increasing from year to year indicates that advertising is important to market a product or services. As a country becomes more industrialized and as competition in business becomes keener for the firms, marketing strategy through advertising will become more important and expenditures on advertising will rise.Advertising is regarded as “the life-blood of marketing” simply because it gives information to prospective consumers of the goods or services which are made available in the market. It tells a group of selected market of the existence of a new product or of new uses for or new or better qualities of an existing product, or reminds a market of the existence of a product. Without such information given through the various advertising media, the prospective market may not be aware of the existence or the uses of a product and the producer may not be able to sell it. A product that is not sold or cannot be sold is of no value to the producer and to the selected market. Therefore, it is obvious that informative advertising is very important to a firm or to an industry and is also important to consumers and the market at large.

(adsbygoogle = window.adsbygoogle || []).push({});
Generally, advertising as practiced by most firms is competitive rather than informative in motive. This is particularly true where there is a great deal of product differentiation brought about by the practice of branding a product. A firm advertizes mainly because it wants to push the sales of its products. When its products are differentiated from the products of other firms by just its brand, then it hopes to increase the sales of its branded products to their selected markets. It can do so by marketing, through advertising techniques, to create a special image for its brand of products and to build up brand loyalty for its products to a given markets.Once customers’ loyalty for its brand of products is established, the demand for its products will be less price-elastic and it is able to make some monopoly profits to a given specified markets. Competitive advertising, as we can see, is wasteful. Experts may tell us that there is no real difference, physically or chemically, between different brands of a product.Whatever difference there may be between two brands is strictly psychological in nature built up through large sums of money spent on marketing through advertising campaigns. It can, therefore, be argued that the consumers would benefit more if firms spent less on competitive advertising and passed on their savings to consumers in the form of lower prices or in the form of genuinely better quality products obtained through more research which could be made possible with savings from unnecessary marketing activities.

(adsbygoogle = window.adsbygoogle || []).push({});
However, it can be counter-argued that competitive advertising may not be a waste after all, because very often a consumer derives extra satisfaction from owning or consuming a widely-advertized product. Since he obtains more satisfaction, the higher price which he has to pay for the product because of the advertising is, therefore, justified.Further, it can be pointed out that because of the large amount of revenue from marketing activities through advertising, newspapers and magazines are sold more cheaply to readers and they are within the reach of more people and, further, radio and T.V. stations are able to produce or buy better or more programs. Also, the advertising industry itself gains with more jobs created for the market community.In conclusion, it can be said that one cannot deny that marketing trough advertising is the life-blood of industry. But it is really difficult to conclude that it is a waste of economic resources because much depends on one’s judgment of what is good or bad for the society.

Tips to Sell Your Retail Products Quickly During Peak Season

The holiday season is here and it is consequently peak season for most retailers. This is a period that you need take into account, literally and figuratively. You have stocked up on the popular retail products and gift ideas to meet the demand so now you need to get them to the customers.Here are a few tips on how to sell your retail products during this peak season.Design a captivating advert. Decide on which products you want to sell and create an advert highlighting the different products. Don’t put plenty of products on one advert. Choose one product which has the main feature on it and design a fun concept around the product that is eye catching. Ask your staff to get involved. This will make them feel more valued and will motivate them to sell your products. If you have an advert filled will a dozen products, your customer will lose the focus of the advert and will just glimpse past it. You need to grab their attention within a second. If you have plenty products, then rather design an advert for the main product in each category. This will draw your customer into the store, then they’ll see your other range and purchase more than just what they came in to the retail store for. You could also find out from your wholesaler if they have designed any adverts that you can adapt for your use.

(adsbygoogle = window.adsbygoogle || []).push({});
Market the advert. There’s no use designing the advert and you don’t market it. Market it in numerous media depending on your budget. Use social networking to get your advert out in the market quickly. Use this media often. You can also advertise in magazines and local newspapers. The more you advertise, the larger audience you’ll reach.Run special promotions. Decide on in-store promotions such as 20% discounts or buy one get one free specials. Then advertise these to your customers to attract them to your store. The more promotions you run, the better the possibility of more people coming to your store. They will then tell their friends and we all know that word of mouth advertising is the best method of marketing.

(adsbygoogle = window.adsbygoogle || []).push({});
These are a few tips that you can use to market and promote your retail products to your potential customers. Meet with your staff and come up with some fun ideas for the festive season, spruce up your store and start selling those gift ideas to your customers.

Perforate Your Market With Successful Advertizing

Are your marketing strategies ripping holes in the fabric of success? A Gaping Ad Strategy lags in the marketplace and leaves your Advertizing Campaign hanging out in the cold wet air hoping for a nice breeze. Perfect your Advertizing Campaign with Marketing Strategies that Sing the Melody of Success.Remember those jingles from television marketing, the ones that got stuck in your head, bogging you down for days, making you wish you had whatever product they sold. I remember eating lunch one day at school and humming the marketing tune of a name brand chip wishing I had one. When a friend popped the top on her can on chips a few minutes later, I nearly cried I wanted one so bad. And no, you can’t eat just ONE of those either.

(adsbygoogle = window.adsbygoogle || []).push({});
Dominate their Thinking Process.A successful advertizing campaign will dominate the minds of your readers, listeners and viewers with your products. They won’t be able to go through the day without your specific product. No Generic “Look-A-Like” will do – it must be you!Leave Out Strategic Information.The most effective Advertizing Campaigns tell only half the story. They promote the product, give enough details to drag the reader back to the website, demand action from the reader and focus the readers need on your product. Effective advertizing leaves the reader needing more information so they will follow the call to action to get the rest of the story.

(adsbygoogle = window.adsbygoogle || []).push({});
Tell them You Know the Solution.Your reader must believe that your product is the solution to his problem. No matter what the problem, the promise of a solution brings the reader to your call to action. Don’t lose them now! The objective is give them proof you have the solution, then sell it to them.Are you making the most of your Advertizing Campaigns?

Recipes For Facial Masks Are Better Than Chemical Products

Most teens and some adults as well, suffer from acne problems a lot. It can cause self esteem problems for those just growing up and having to deal with peer pressure. In older adults, it seems to be an embarrassment, because of the myth that it only happens in teens.Aside from acne, dry skin can also be a real problem. It can make the skin look much older, much sooner than it should be.The skin has the ability to keep us free from bacteria and other things that can cause us serious problems. We want to take care of it so it can work as designed.Most of the time, pharmaceuticals products are the answer so we go to the nearest store to get some of the more advertized product. These may work sometimes and sometimes they do not. Of course, the reason is that we are all individuals and some things work better for some than others. A better to deal with these issues and more is to create beauty treatments with the use of natural ingredients.

(adsbygoogle = window.adsbygoogle || []).push({});
Why you should go for it?Truth be told some of the chemicals in commercial products create skin rashes and react with the skin to produce many other problems. The skin function to keep out harsh elements from the body. Putting more chemicals on the skin does not necessarily help the skin to accomplish that.Natural ingredients work with the skin naturally so that they are not likely to produce unwanted reactions. Most of these recipes cost far less than the commercial ones. In most cases, you have the ingredients right there at home, in your kitchen.You can’t be too sure ofthe chemicals contained in some of the commercial products you see advertized but with natural ingredients you are 100% in the know what is in your product. Many of them are normal foods you eat. So they work naturally with the body to produce natural results. Best of all they work with all skin types dry, moist and what have you.

(adsbygoogle = window.adsbygoogle || []).push({});
Sometimes the body rejects those products, that aren’t natural. That means allergic reactions and rashes. Most natural products contain natural actives and do not as a rule react with your body.The problems associated with skin are natural. It makes lots of sense to use a natural product to cure the problem. Many of the pharmaceutical companies have recognized this and have included natural ingredients such as honey in their products.Finally, natural recipes are much cheaper. In most cases, you’ve eaten some of them recently.

Cheap and Cheerful Without Being Cheap and Nasty

The difference between some promotional items and desktop advertizing gifts is not a whole lot; in truth, in the cheap and cheerful segment they’re pretty much all the same.Nevertheless, for many individuals, there exists an important difference between advertizing giveaways and, say, corporate business gifts. In truth, one can be considered low cost and basic whereas the other, although not inevitably costly, is certainly much more of a gift than an advertizing item.Likewise the big difference between advertizing giveaways and corporate gifts is fairly obvious since the corporate gift is unquestionably more prestigious than any simple advertizing give away. Still further towards the top of the gift range is the executive gift with all its connotations of wealth, prestige and affluent circumstances – or it ought to be! Notwithstanding this, a look at any run-of-the-mill business gift catalogue displays a noticeable discrepancy between your concept of an executive gift and the brochure publisher’s idea.

(adsbygoogle = window.adsbygoogle || []).push({});
However, it’s a fact that cheap advertizing giveaways exist to market an organization and its products. To this end there are a range of products that make this happen whilst still maintaining their standards for ethical giveaways.Desktop Advertizing GiftsNumerous office consumables fit this grouping and include a range of coasters, mouse mats and other computer items, ceramic and plastic mugs, note pads, pad blocks, along with pencils, pens and measuring instruments (rulers) – not forgetting letter openers, paper clip holders, post-it notes, staplers, erasers, highlighters, message holder and pen pots. All these are fairly low priced desktop advertizing giveaways; and none the worse for that.Other Advertizing Give AwaysAway from the desk and outside the office there is plenty of scope to use inexpensive advertizing gift products such as air fresheners, ice scrapers, plastic key fobs, fridge magnets, plastic bottle openers, glove-box sewing kits, glove-box shoe polishing kits and toothbrush sets – amongst others.It might seem that many of these items are distinctly low grade stuff – and so they most likely are but, year on year, they enjoy excellent sales and are obviously successful.Advertizing Gift Writing InstrumentsAnd then, not surprisingly, there is the ubiquitous advertizing pen starting at just a few pence it simply keeps on going up the price scale. How much do you want to spend – 20c, 30c or 40c? Whatever figure you come up with there will be a pen in the price range to suit you. Another ploy is to use pens in the shape of a product which is why an advertizing pen shaped as a football, a coke can, a ski, a cricket bat, a baseball bat, a beer barrel and other product related objects are always popular.

(adsbygoogle = window.adsbygoogle || []).push({});
To add grist to the mill, copywriters keep on coming up with new twists on old themes. Every year there are new translucent colors, frosted barrels, clear finish, bubble finish, big pens, little pens, see-through pens, bullet pens, capsule pens, frozen pens, glacier pens, extra sleek pens and chunky pens – and that’s before you get on to pencils with their propel, repel and expel mechanisms.Pick up any business gift catalogue and scan the 25 page selection of “writing instruments” and realize that this is only a modest part of the available advertizing gifts – truly a remarkable market.