Create Facebook Adverts That Convert to Real Customers

Even though Facebook Advertising was launched in November of 2007, it’s only in the last 12 months that companies have realized how powerful these as adverts are with the ability to reach their true target market. Companies can use the adverts to attract new clients and customers and retain existing customers. Facebook has increased its user base to over 800 million. Did you know Facebook’s fastest growing demographic users are aged 35-54?This article aims to tell you how to create, submit and get your adverts accepted by Facebook. What are the Differences between Facebook Adverts and Google AdWords? Both need keywords but with Facebook you can target your audience more accurately than any other online advert network making Facebook Adverts unique.How? I hear you ask. When people create their Facebook account they add their personal information, therefore you can use demographic information such as:

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1. Location (Country, State/Province, City, even University)
2. Sex
3. Age
4. Education level
5. Relationship status
6. Interest in competitor Fan Pages
7. Work place
8. Specific keywords relevant to their interestsIt’s very precise and gives you a great head start. Google AdWords limits you to a keyword only search which means you can only target users by their interest at a specific moment in time. Your advert is only good for a single search experience – not for building a fan base and there is no viral component.With Facebook Adverts you are marketing to people based on their interests, activities, job titles, groups, location and favorite pastimes such as TV shows, books, and movies. Facebook adverts are demographically targeted not keyword targeted therefore conversions can be lower than Google AdWords which has the advantage of timing and consumer intent. What do we mean by this? A customer searches with a keyword, your Google advert is positioned to reach that person at precisely the right time – while they are thinking about your product or service.Facebook is ideal to advertise to specific certain demographics. For example, if you’re selling products for Valentine’s Day you could easily create adverts that specifically target men vs. women and married vs. single and so on. The key is to target your audience clearly and timely.

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It takes a while to get to know how to use the platform effectively. Some businesses hire a professional to get it going and to show them how to really get the best out of Facebook. However, if you want to do it yourself then expect to invest some time and energy into getting to know the system to get the ball rolling.Give your fans an offer that is appealing and present exciting message about your brand, after all your Facebook Advert is there for you to connect with people. As always, first impressions count and a Facebook fan can be a precious asset in terms of buying products and encouraging others to as well. To get the results you want make sure you focus on giving your fans what they want; good deals, visually attractive landing pages and a positive message. Happy Socializing!