Cheap and Cheerful Without Being Cheap and Nasty

The difference between some promotional items and desktop advertizing gifts is not a whole lot; in truth, in the cheap and cheerful segment they’re pretty much all the same.Nevertheless, for many individuals, there exists an important difference between advertizing giveaways and, say, corporate business gifts. In truth, one can be considered low cost and basic whereas the other, although not inevitably costly, is certainly much more of a gift than an advertizing item.Likewise the big difference between advertizing giveaways and corporate gifts is fairly obvious since the corporate gift is unquestionably more prestigious than any simple advertizing give away. Still further towards the top of the gift range is the executive gift with all its connotations of wealth, prestige and affluent circumstances – or it ought to be! Notwithstanding this, a look at any run-of-the-mill business gift catalogue displays a noticeable discrepancy between your concept of an executive gift and the brochure publisher’s idea.

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However, it’s a fact that cheap advertizing giveaways exist to market an organization and its products. To this end there are a range of products that make this happen whilst still maintaining their standards for ethical giveaways.Desktop Advertizing GiftsNumerous office consumables fit this grouping and include a range of coasters, mouse mats and other computer items, ceramic and plastic mugs, note pads, pad blocks, along with pencils, pens and measuring instruments (rulers) – not forgetting letter openers, paper clip holders, post-it notes, staplers, erasers, highlighters, message holder and pen pots. All these are fairly low priced desktop advertizing giveaways; and none the worse for that.Other Advertizing Give AwaysAway from the desk and outside the office there is plenty of scope to use inexpensive advertizing gift products such as air fresheners, ice scrapers, plastic key fobs, fridge magnets, plastic bottle openers, glove-box sewing kits, glove-box shoe polishing kits and toothbrush sets – amongst others.It might seem that many of these items are distinctly low grade stuff – and so they most likely are but, year on year, they enjoy excellent sales and are obviously successful.Advertizing Gift Writing InstrumentsAnd then, not surprisingly, there is the ubiquitous advertizing pen starting at just a few pence it simply keeps on going up the price scale. How much do you want to spend – 20c, 30c or 40c? Whatever figure you come up with there will be a pen in the price range to suit you. Another ploy is to use pens in the shape of a product which is why an advertizing pen shaped as a football, a coke can, a ski, a cricket bat, a baseball bat, a beer barrel and other product related objects are always popular.

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To add grist to the mill, copywriters keep on coming up with new twists on old themes. Every year there are new translucent colors, frosted barrels, clear finish, bubble finish, big pens, little pens, see-through pens, bullet pens, capsule pens, frozen pens, glacier pens, extra sleek pens and chunky pens – and that’s before you get on to pencils with their propel, repel and expel mechanisms.Pick up any business gift catalogue and scan the 25 page selection of “writing instruments” and realize that this is only a modest part of the available advertizing gifts – truly a remarkable market.